Program enhancements provide customers with expanded value, repair services, and protection for timepieces.
Neenah, Wis – (October 22, 2025) – Jewelers Mutual® Group announced a new collaboration with Helzberg to expand its JM® Care Plan watch program beginning October 21, 2025. The program enhances customer confidence by combining Helzberg's service excellence with Jewelers Mutual Group’s century-plus of specialized expertise as the jewelry industry’s leading insurer and care plan provider.
The relationship reflects Helzberg’s commitment to delivering an elevated customer experience by providing protection and peace of mind for one of today’s most meaningful and personal luxury purchases—timepieces. Through tailored coverage, customers can keep their watches in pristine condition, safeguarding from everyday wear with preventive care, routine maintenance, and repair and replacement services.
“Helzberg is dedicated to helping people celebrate life’s most important moments,” said Ellen Junger, Chief Services Officer of Helzberg. “This collaboration with Jewelers Mutual Group builds on that commitment, giving customers added assurance their watches will be cared for, protected, and enjoyed for years to come."
Since 1913, Jewelers Mutual Group has been trusted by the jewelry industry for its specialized expertise. Their dedication to service excellence aligns with Helzberg’s commitment to craftsmanship, service, and customer confidence.
“More than accessories, watches can be timeless symbols of life’s milestones and personal achievements,” said Mike Alexander, President at Jewelers Mutual Group. “Together with Helzberg, we’re ensuring customers can wear and enjoy their timepieces today, while securing their place as treasures for generations.”
Helzberg’s Watch Care Plan provided by JM Care Plan will officially launch on October 21, 2025, for watches, and will be available across Helzberg locations nationwide.
For more information about Helzberg’s watch care program, visit Helzberg Jewelry Care Plans.
